
SNL x NYON POP-UP
We collaborated with New York or Nowhere on the design and execution of the SNL 50th Anniversary merch collection pop-up at 30 Rock — a nostalgic space filled with retro SNL memorabilia, vintage-inspired PROPS, old-school TVs playing classic clips, and set design nods to Studio 8H.
Client Name: New York or Nowhere
Year: February 2025
Executive & Creative Production: OVERNIGHT





