SNL x NYON POP-UP

We collaborated with New York or Nowhere on the design and execution of the SNL 50th Anniversary merch collection pop-up at 30 Rock — a nostalgic space filled with retro SNL memorabilia, vintage-inspired PROPS, old-school TVs playing classic clips, and set design nods to Studio 8H.

Client Name: New York or Nowhere

Year: February 2025

Executive & Creative Production: OVERNIGHT

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